In the heart of Pakistan’s bustling urban centers—Karachi, Lahore, and Islamabad—a quiet revolution is taking place at the dinner table. Once dominated by hearty, meat-heavy dishes and gluten-rich staples like naan and roti, the urb...
In the ever-evolving landscape of health and wellness, diet trends have taken center stage—and Pakistan is no exception. From the bustling streets of Karachi to the quieter corners of Peshawar, people across the country are rethinking how and w...
The COVID-19 pandemic profoundly disrupted healthcare systems around the world, and in Pakistan, it catalyzed a permanent shift in how patients think, behave, and engage with medical services. What began as a public health crisis quickly became a soc...
The COVID-19 pandemic was one of the most defining global health crises in modern history, and its shockwaves were felt deeply in Pakistan’s healthcare system. While the country grappled with overwhelmed hospitals, limited resources, and public...
The COVID-19 pandemic was an unprecedented global crisis that tested the resilience of healthcare systems everywhere—and Pakistan was no exception. From overwhelmed hospitals and PPE shortages to the scramble for vaccines, the health sector fac...
In recent years, Pakistan has witnessed a quiet yet powerful revolution—led not by politicians or policymakers, but by women stepping into the spotlight of fitness and wellness. Across cities like Lahore, Islamabad, and Karachi, women-led fitne...
In the heart of Pakistan’s rapidly evolving wellness landscape, one generation stands out as a catalyst for change: Generation Z. Born between the mid-1990s and early 2010s, Gen Z is known for its digital fluency, progressive thinking, and pass...
Over the past decade, Pakistan has experienced a profound transformation in its approach to health and fitness. Once dominated by traditional bodybuilding and weightlifting, the country’s wellness landscape is now shifting towards a more balanc...
