Gen Z

In a rapidly digitizing world where trends come and go in the blink of a TikTok scroll, one might expect Gen Z—the most online and globalized generation yet—to abandon tradition in favor of modernity. Yet, in Pakistan, an unexpected and i...

In 2025, Gen Z is reshaping the workforce in Pakistan—and doing it on their own terms. Born between the late 1990s and early 2010s, this digital-native generation is coming of age in an era defined by global connectivity, economic uncertainty, ...

Cinema has always been more than just a form of entertainment in Pakistan. It’s a mirror reflecting societal norms, a voice echoing cultural pride, and at times, a vessel for resistance and change. From the bustling halls of Lahore’s icon...

In the heart of Pakistan’s rapidly evolving wellness landscape, one generation stands out as a catalyst for change: Generation Z. Born between the mid-1990s and early 2010s, Gen Z is known for its digital fluency, progressive thinking, and pass...