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In Pakistan’s fast-evolving digital landscape, pop culture moments don’t just entertain—they explode. A single slap in a drama, a misstep on stage, or an unscripted reaction during a live event can become viral fodder within minutes...

In 2025, Pakistan’s media landscape has undergone a radical transformation. The days when millions tuned in to 9 PM bulletins on PTV or Geo News are fading fast. In their place, short-form videos, real-time updates, and influencer-driven narrat...

In recent years, a significant shift has emerged in how young people in Pakistan consume news and stay informed. For Generation Z — those born between the mid-1990s and early 2010s — the screen in their pocket is far more than just a devi...

In an era where headlines are dominated by global crises and metropolitan concerns, the stories of everyday people in small towns, rural communities, and marginalized neighborhoods often go unheard. The collapse of traditional local media has left be...

In an era where information travels at the speed of a click, disinformation has emerged as a formidable challenge across the globe — and Pakistan is no exception. From doctored videos and AI-generated deepfakes to politically motivated fake new...

In a world increasingly influenced by artificial intelligence, the line between real and fabricated has never been blurrier. By 2025, deepfakes and AI-generated hoaxes have evolved into highly sophisticated tools used to deceive, mislead, and manipul...

In the digital-first world of 2025, it’s easy to assume that print media is a relic of the past—an industry slowly fading into irrelevance amid the relentless rise of smartphones, social media, and 24/7 news apps. But contrary to this pop...