Startups

Over the past decade, Pakistan’s e-commerce industry has undergone a dramatic transformation, evolving from a niche market into a multi-billion-rupee ecosystem. With mobile penetration surpassing 80%, digital literacy on the rise, and the young...

From bustling bazaars in Lahore to the tech hubs of Karachi, the entrepreneurial spirit of Pakistan has long been woven into its cultural and economic fabric. Generations of Pakistanis have built livelihoods around family-owned shops and small-scale ...